We have shipped on hand-written HTML, on two content systems, on three ecommerce platforms, on three PHP frameworks and on both mobile toolchains. That is not a boast — it is the reason we have no stake in talking you into any one of them.
Everything below is in live use on sites we currently maintain. We pick the boring, well-supported option deliberately — the exciting one is somebody else's maintenance problem in three years, and it will be yours.
Hand-written and framework-free where the page does not need more. It is why our marketing sites outrun the theme-built ones.
Custom themes and custom functions, never a purchased theme with ninety per cent of its features switched off.
Three platforms because they genuinely suit different sellers — we will tell you which one your catalogue actually needs.
For work with real roles, real records and rules that belong to one organisation, where a CMS would only get in the way.
One codebase covering Android and iOS, which halves both the build and the years of maintenance that follow.
We deploy and monitor what we build, so a problem is never somebody else's to diagnose.
Each of these was a real shift in how we worked, not a line added to a capabilities list. They are in the order they happened, and every one of them is still in use somewhere on a site we look after.
We started the way the web itself started — every page written by hand, every layout solved in CSS, every bit of behaviour in plain JavaScript. It was slower than any tool we use now, and it taught us the thing that still separates a fast site from a slow one: what the browser is actually being asked to do. We still write markup this way when a site does not need anything heavier.
Hand-built sites had one problem: every change came back to us. Clients wanted to post their own notices and update their own prices. So we moved into CMS work with Joomla — building custom templates rather than dropping content into someone else's, and writing the extensions that filled the gaps between what Joomla shipped and what the client actually ran.
As WordPress took over the market we went with it — but on the same terms. Custom themes built for the client's content and custom functions for the behaviour they needed, instead of a purchased theme with ninety per cent of its features switched off and all of its weight still loading. That distinction is why our WordPress sites are usually lighter than the ones we are asked to rescue.
Ecommerce is where platform choice stops being a preference and starts being a business decision. We work across all three because they genuinely suit different sellers — WooCommerce when the store sits inside a content site you control end to end, Shopify when speed to launch and hosted simplicity matter more, PrestaShop for catalogue-heavy multi-language operations. Knowing three means we can tell you which one you actually need.
Some requests are not websites at all. Admission portals, booking systems, dashboards, internal tools — work with real roles, real records and rules that belong to one organisation. Bending a CMS into that shape produces something fragile. So we moved to CodeIgniter, Laravel and CakePHP, and built the application properly instead.
Once a customer uses something weekly, they want it on their home screen. We began with native Android in Android Studio, then moved to Flutter for most work — one codebase covering Android and iOS, which halves both the build and the years of maintenance that follow. We still recommend against an app more often than we recommend one, and that advice is worth more because we can build either.
Somewhere along the way the build stopped being the whole job. Domains registered in the client's own name, shared and VPS hosting we deploy and monitor ourselves, SSL and backups, then SEO and marketing to make any of it worth having. Today a client can start with a domain search and never need a second supplier — which is the point.
Almost nothing useful stands alone any more. A store needs a gateway and a courier, a campaign needs a pixel and a conversion goal, an enquiry needs to land somewhere a human will see it. These are the integrations we build most, and we handle the unglamorous half — failures, retries, webhooks and reconciliation — not just the demo path.
Checkout wired end to end — not just the happy path everyone demos. Failed payments, refunds, webhooks, settlement reconciliation and GST-compliant invoices generated automatically. UPI included, because a card-only checkout loses a real share of first-time buyers here.
The channel most enquiries in this market actually arrive on. Click-to-chat with a prefilled message, WhatsApp Business API for order updates, OTPs and appointment reminders, and click-to-WhatsApp ads pointed at a page that can hold the conversation.
Configured before any ad spend starts, so reporting is in enquiries and cost per enquiry rather than impressions. Conversion goals, call tracking and form goals, with events that map to something you actually care about.
Catalogue and pixel integration for Facebook and Instagram, lead-form capture pushed straight into your inbox or CRM instead of sitting in Ads Manager, and page feeds where they belong on the site.
Transactional messaging that reaches the inbox rather than the spam folder — authenticated sending on its own subdomain, so a campaign can never put your day-to-day mail at risk.
Serviceability checked at checkout before you take the money, directions that actually open, and the back-office systems your staff already use rather than a second set of records to keep.
Four questions, asked in this order. Nowhere in them is "what did we build last time".
Content that changes weekly earns a CMS. Content that changes twice a year does not — and a CMS you have to keep patched is a running cost, not a free feature.
The moment there are roles, records and rules, it stops being a website and becomes an application. That is the line where we move from a content system to a PHP framework.
A gateway, a courier, an accounting system, an SMS provider. Integration requirements often decide the platform more than the page count does, so we ask early rather than discovering it late.
If the honest answer is "nobody with our specific expertise", we build it on something ordinary. Choosing a niche tool that makes a developer's month is how clients end up stranded.
Platform choice, integrations and what happens to older builds.
Whichever suits the job, and we will explain the trade-off rather than just announcing it. Content-heavy sites with frequent publishing usually justify WordPress, with the theme written rather than bought. A marketing site that has to be fast and secure is lighter and cheaper hand-built. Anything with logins, roles and records goes on Laravel, CodeIgniter or CakePHP.
PHP is where most of our server-side work sits — it is what the hosting IITES sells runs, which keeps deployment and support simple for the client. Front-end work is plain HTML, CSS and JavaScript, and mobile is Flutter with Dart. We pick the boring, well-supported option on purpose.
Usually. If it exposes an API — accounting, ERP, CRM, an SMS provider, a courier — we integrate with it. Where there is no API we fall back to scheduled imports and exports, which is less elegant but often perfectly sufficient and much cheaper than the alternative.
Razorpay and Cashfree are the usual picks for ease of onboarding and UPI support; PayU suits higher volumes; Stripe matters if you are billing overseas. The real differences are settlement time, per-transaction rate and how failures are handled — we walk through those against your average order value before choosing.
Where they genuinely help — drafting content you then correct, and speeding up routine code. What we do not do is ship generated text or code nobody read. Every page and every integration is reviewed by the person whose name is on the work.
They keep working, and we keep maintaining them. Most of the legacy sites in this market are Joomla or WordPress and we still support both. When a rebuild genuinely is cheaper than continuing to patch something, we will say so and show you the arithmetic rather than just recommending the bigger project.
Why each of those shifts happened, and what fifteen years of it buys the people who hire us.
Where the frameworks and the integrations above get used in anger — portals, dashboards and internal tools.
The kinds of websites, stores and applications we build, grouped by industry.
Payment gateway, WhatsApp, an accounting system, a courier, something built in-house years ago — describe it and we will tell you whether it can be integrated and what that takes.
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Near Geetanjali Salon, Ahirtoli
Ranchi, Jharkhand 834001, India
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Fifteen years across seven eras of the web means the recommendation follows your project, not our preference.